Monday, May 07, 2007
Nike's new advertising campaign insults Arsenal's history
No, that's not a photoshop picture. That's the new logo for the Nike advertising campaign, soon to be unleashed upon us.
Now, call me a sceptic, but I very much doubt Nike can communicate with the dead. Who knows, maybe they can; maybe Derren Brown is actually, secretly, a Nike employee.
But, apparently, they can tell what Herbert Chapman would want for our club, or at least what he have approved.
What's the best way to launch an innovation? Dress it up and package it as tradition. So when Nike release their new -and I'm pretty sure it must be white - away kit on us in a few weeks time, they have appropriated a legendary figure from our past, on the basis of the fact he also altered the kit and introduced revolutionary measures that pushed the club forward.
So Nike now as much as what's good for the club as Mr Chapman did. But why stop there? Nike obviously care about our club as much as he did. Why don't they do away with the red and white shirts as well? Why don't they bring out a pink polka-dot away shirt that looks really nice with distressed jeans when you're out with your mates having a pint.
All in the name of progress! All in the name of profit! That's what I say.
This was the essential point I made in my protest against the white shirt last week. Nameless suits working for big corporations who care nothing for the club, aside from the money they can make from it, are trying to milk us for all we're worth, and eroding the few traditions we have left. And in doing so, they're launching propaganda efforts, such as the one above, to win over the weak-minded.
So, fine. If you think it looks pretty, go out and buy the new white shirt. But I'm sick of these people miking our club for their financial ends, and appropriating figures from our history as they see fit. I won't by the shirt if its not yellow, and I hope you don't either, because I think the issue is larger than the shirt.